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Be a Partner

Plus! helps to improve our partners’ customer experience by building and designing a perfect loyalty solution for their businesses.

70% of consumers shop more frequently at merchants with loyalty programmes.

It costs 5x more to recruit a new customer vs. retaining an existing one.​

Rewards to delight every customer

Enjoy an established loyalty currency along with personalised, brand-specific rewards



The loyalty currency loved by more than 2 million consumers

LinkPoints is Singapore’s favourite loyalty currency with over 6000 merchant acceptance points and 98% annual redemption rate. Customise your LinkPoints issuance rate to fit your budget and campaign objectives.

Expert tips on customer loyalty


Did you know that customers are four times more likely to buy when incentivised with the right rewards?

  • Determine the right incentive to encourage first time transaction from your target audience with either LinkPoints or digital vouchers.
  • Win new customers from more than 2 million Plus! members.

Did you know that returning customers tend to spend more money and help you promote your business?

  • Reward repeat visits by issuing digital stamps.
  • Encourage customers to return with a voucher to be used at the next visit.

Do you know that it costs five times more to attract a new customer than to keep an existing one?

  • Thank your customers by allowing them to redeem their LinkPoints for a reward of their choice from the Rewards Catalogue.

How do you get customers to buy more each time they visit?

  • Encourage customers to hit a spending amount to receive a voucher or bonus LinkPoints.
  • Issue a voucher with a minimum spending amount.