Started as an airline loyalty programme for AirAsia, today BIG Rewards has grown into a comprehensive lifestyle platform that goes beyond just flights, presenting a new, holistic way of rewarding loyal BIG Members with over 300 partners across lifestyle, travel and financial services categories.
As we diversify our business and expand our earn and burn ecosystem (>300 earn partners, BIG Deals, BIG Xchange, BIG eStore, co-brand cards etc), BIG Points is already today's digital currency where one can earn and use BIG Points in their daily lives be it for shopping, dining, banking, travelling and more. We'll continue to drive the value of BIG Points to increase its desirability and to create more value for our members.
With the growth of our diverse offerings and fast e-commerce transactions, we'll be rebranding from BIG Loyalty to BIG Rewards with effect from 4th January 2021. ‘Rewards’ spells out the benefits for our users and is a stronger and more attractive proposition in today’s e-commerce world.