AirAsia BIG was established in November 2011 and is owned and operated by BIGLIFE Sdn Bhd (924656-U) (formerly known as BIG Loyalty Sdn Bhd and Think Big Digital Sdn Bhd), a subsidiary of AirAsia Group Bhd in collaboration with Aimia Inc. As the loyalty programme for AirAsia, AirAsia BIG enables its members to enjoy the lowest flight fares across AirAsia’s extensive network. More than 20 million BIG Members can earn BIG Points on AirAsia flights to over 150 destinations across Asia, Australia and New Zealand and the Middle East, participating hotels as well as retail, e-commerce, travel and lifestyle partners within the region. The loyalty programme makes all seats redeemable by utilising BIG Points. Other member-exclusive privileges include 24-hour priority booking for all AirAsia sales.

AirAsia BIG was named the Loyalty Programme of the Year in 2016, and won gold for Best Regional Loyalty Marketing Campaign, Best Use of Direct Marketing, and Best Use of Social at The Loyalty & Engagement Awards 2016. In 2018, it received the Best Use of Technology Award at the 10th Annual Loyalty Conference and Awards. It also took home a gold for Best Loyalty Programme - Travel/Hospitality at Loyalty & Engagement Awards 2018 and named Best eCommerce Merchant - Travel/Hospitality at the 2018 Asia eCommerce Awards.

The AirAsia BIG app is available for download on the Apple App Store and Google Play Store. For more information on the mobile app and other updates, log on to airasiabig.com or follow AirAsia BIG on Facebook, Twitter and Instagram.