About BIG Loyalty

Started as an airline loyalty programme for AirAsia, today BIG Loyalty has grown into a comprehensive lifestyle platform that goes beyond just flights, presenting a new, holistic way of rewarding loyal BIG Members with over 300 partners across lifestyle, travel and financial services categories.

As we diversify our business and expand our earn and burn ecosystem (>300 earn partners, BIG Deals, BIG Xchange, BIG eStore, co-brand cards etc), BIG Points is already today's digital currency where one can earn and use BIG Points in their daily lives be it for shopping, dining, banking, travelling and more. We'll continue to drive the value of BIG Points to increase its desirability and to create more value for our members.

As we celebrate our 10th anniversary this year, we'll be rebranding from 'AirAsia BIG Loyalty' to 'BIG Loyalty'. This is inline with our vision to build the BIG Loyalty brand as the world's most valuable loyalty marketing brand. We will change to our new logo starting 1 September 2020.



LinkPoints Award

Convert your LinkPoints to BIG Points or the other way round!

1500 LinkPoints to 420 BIG Points

1000 BIG Points to 280 LinkPoints

Visit Plus! Exchange to find out more.

Terms and Conditions

1. In case of any dispute, the decision of NTUC Link Private Limited shall be final.

2. Upon submission, all Plus! Exchange conversion requests are final. Conversion requests cannot be reversed or cancelled by the Plus! member.

3. One Plus! Rewards Programme account can only be linked to one Partner’s account.

4. The time needed to process the conversion request takes 10 working days.

5. If a conversion request from LinkPoints to our Partner’s Points has failed, LinkPoints will be credited back into the Plus! member’s account in 5 working days.

6. If you would like to link to another Plus! Programme account or Partner’s account, you may call our customer service to remove the existing linkage between current Plus! Programme account and our Partner’s account.