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$1 Spend = 1 LinkPoint



belif applies Duncan Napiers’ 150 years of traditional herbal extraction and processing methods to its cosmetic products and the ingredients are labelled truthfully just as they are.

belif was derived from the word, ‘believe’, to embody the brand’s pursuit of the ultimate truth for the skin. belif represents the ‘trust’ and ‘commitment’ to deliver True Quality and True Value: True Ingredients, True Formula, True Safety, True Benefit and True Timelessness.


$1 Spend = 1 LinkPoint

LinkPoints Award

Earn LinkPoints: $1 = 1 LinkPoint

Redeem LinkPoints: 150 LinkPoints = $1

Terms and Conditions

• Plus! card must be presented to be eligible for LinkPoints.

• LinkPoints issuance is applicable only to Plus! members.

• LinkPoints issuance exclude counters at departmental stores.

• belif and NTUC Link reserve the rights to amend the terms and conditions at any time at their sole discretion without prior notice.