Our Story

2020

 
FairPrice group

NTUC Link joins hands with NTUC FairPrice, Kopitiam and NTUC Foodfare to form FairPrice Group

Plus! Online Mall is launched in partnership with Collinson Group

Awarded with the following wins at Loyalty & Engagement Awards 2020

  • Gold Winner for Best Loyalty Programme - Retailer
  • Gold Winner for Best CRM Strategy
  • Gold Winner for Best Use of Consumer Insights / Data Analytics
  • Silver Winner for Best Use of Consumer Insights / Data Analytics
  • Silver Winner for Best Partnership in a Loyalty Programme

2019

 
Plus exchange

Awarded Bronze Winner for Best Loyalty Programme - Retailer at Loyalty & Engagement Awards 2019

Plus! Exchange is re-launched

    2018

     
    mobile-app-plus

    Awarded Silver Winner for Best Use of Consumer Insights/Data Analytics at Loyalty & Engagement Awards 2018

    Plus! app is launched

      2017

       

      Awarded bronze Winner for Best Partnership in a Loyalty Programme at Loyalty & Engagement Awards 2017

      Awarded Preferred Loyalty Programme Unity Popular Choice Awards 2017

        2016

         

        Awarded Silver Winner for Best Partnership in a Loyalty Programme at Loyalty & Engagement Awards 2016

        Awarded Preferred Loyalty Programme Unity Popular Choice Awards 2016

          2015

           
          le-award

          Started an ecommerce transactional portal on the Plus! platform

          Awarded Gold Winner for Best Card Based Loyalty Programme at Loyalty & Engagement Awards 2015

          Awarded Gold Winner for Best Partnership in a Loyalty Programme at Loyalty & Engagement Awards 2015

          Awarded Silver Winner for Best Use of Rewards and Incentives at Loyalty & Engagement Awards 2015

          Awarded Silver Winner for Most Innovative Loyalty Programme at Loyalty & Engagement Awards 2015

            2014

             
            loyalty-2014

            Restructured NTUC Media to Majority Media as a subsidiary of Link

            Awarded Silver Winner for Best Card Based Loyalty Programme at Loyalty & Engagement Awards 2014

            Awarded Silver Winner for Best Partnership in a Loyalty Programme at Loyalty & Engagement Awards 2014

            Awarded Silver Winner for Loyalty Programme of the Year at Loyalty & Engagement Awards 2014

              2013

               
              loyalty-2013loyalty-worldbanking-asia

              Awarded Gold Winner for Loyalty Programme of the year at Loyalty & Engagement Awards 2013

              Awarded Loyalty Programme Excellence Award at Loyalty World Asia Awards 2013

              Awarded Strategy Excellence in Third Party Partnerships at the annual Banking & Payments Asia (BPA) Trailblazer Awards our partnership with NTUC FairPrice and OCBC Bank (March 2013)

                2012

                 
                plus-visalink-points-tagline

                Voted Top 3 Credit/Debit Cards in AsiaOne Peoples Choice Awards 2012 - NTUC Plus! Visa Credit Card

                Launch of LinkPoints - Better than Cash Rewards programme

                  2011

                   
                  plus-visa

                  Invested in a group discount ecommerce portal – Plus! BigDeal

                  Awarded the ISO 27001:2005 - Certification for Information Security Management Systems (ISMS)

                  Voted Top 3 Credit/Debit Cards in AsiaOne People's Choice Awards 2011 - NTUC Plus! Visa Credit Card

                    2010

                     
                    plus-2010plus-visalogo-fair-pricelogo-ocbc

                    Introduction of the rebranded Plus! programme to replace all Max card and all other card types – the Plus! card

                    Welcomed our 1,000,000 member

                    Voted Top 3 Credit/Debit Cards in AsiaOne Peoples Choice Awards 2010 - NTUC Plus! Visa Credit Card

                    Joint venture with OCBC and Fairprice to launch the Plus! suite of Plus! banking products – credit and debit payment cards, CASA and general insurance

                      2008

                       
                      apply-card-ntuc

                      Rebranded Uplus Card as NTUC Plus! Card

                        2007

                         
                        fairprice-visa2007-visa

                        Collaborate with OCBC and Fairprice to introduce credit and debit payment cards for union members and Fairprice customers

                        Ranked Top 5 In Hitwise Shopping and Classifieds

                          2006

                           
                          lp-2006

                          Formation of LinkLabs, a programme-operator services subsidiary

                          Ranked No. 01 In Hitwise Shopping and Classifieds Rewards and Directories Category (website)

                            2005

                             
                            link-points-logo

                            Launch of LinkPoints rewards website

                              2004

                               
                              logo-2004

                              NTUC Link introduced magnetic striped cards across the card suite

                                2003

                                 
                                superbrands

                                Awarded Superbrands 2002/2003

                                  1999

                                   
                                  link-points-taglinentuc-link

                                  Upon formation, NTUC Link launched the LinkPoints-based smart chip card for union membership (Gold), FairPrice shareholder and selected Income policyholders (Silver)

                                    1998

                                     
                                    logo-linkntuc-link

                                    NTUC Link was formed as a joint venture between NTUC, ST Computer Systems & Services (STCS) and the National Computer Board (NCB)