Our Story

2018

 
mobile-app-plus

Awarded Silver Winner for Best Use of Consumer Insights/Data Analytics at Loyalty & Engagement Awards 2018

Plus! app is launched

Plus! Engage is launched

2017

 

Awarded Bronze Winner for Best Partnership in a Loyalty Programme at Loyalty & Engagement Awards 2017

Awarded Preferred Loyalty Programme Unity Popular Choice Awards 2017

2016

 

Awarded Silver Winner for Best Partnership in a Loyalty Programme at Loyalty & Engagement Awards 2016

Awarded Preferred Loyalty Programme Unity Popular Choice Awards 2016

2015

 
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Started an ecommerce transactional portal on the Plus! platform

Awarded Gold Winner for Best Card Based Loyalty Programme at Loyalty & Engagement Awards 2015

Awarded Gold Winner for Best Partnership in a Loyalty Programme at Loyalty & Engagement Awards 2015

Awarded Silver Winner for Best Use of Rewards and Incentives at Loyalty & Engagement Awards 2015

Awarded Silver Winner for Most Innovative Loyalty Programme at Loyalty & Engagement Awards 2015

2014

 
loyalty-2014

Restructured NTUC Media to Majority Media as a subsidiary of Link

Awarded Silver Winner for Best Card Based Loyalty Programme, at Loyalty & Engagement Awards 2014

Awarded Silver Winner for Best Partnership in a Loyalty Programme at Loyalty & Engagement Awards 2014

Awarded Silver Winner for Loyalty Programme of the Year at Loyalty & Engagement Awards 2014

2013

 
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Awarded Gold Winner for Loyalty Programme of the year at Loyalty & Engagement Awards 2013

Awarded Loyalty Programme Excellence Award at Loyalty World Asia Awards 2013

Awarded Strategy Excellence in Third Party Partnerships at the annual Banking & Payments Asia (BPA) Trailblazer Awards our partnership with NTUC FairPrice and OCBC Bank (March 2013)

2012

 
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Voted Top 3 Credit/Debit Cards in AsiaOne Peoples Choice Awards 2012 - NTUC Plus! Visa Credit Card

Launch of LinkPoints - Better than Cash Rewards programme

2011

 
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Invested in a group discount ecommerce portal – Plus! BigDeal

Awarded the ISO 27001:2005 - Certification for Information Security Management Systems (ISMS)

Voted Top 3 Credit/Debit Cards in AsiaOne People's Choice Awards 2011 - NTUC Plus! Visa Credit Card

2010

 
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Introduction of the rebranded Plus! programme to replace all Max card and all other card types – the Plus! card

Welcomed our 1,000,000 member

Voted Top 3 Credit/Debit Cards in AsiaOne Peoples Choice Awards 2010 - NTUC Plus! Visa Credit Card

Joint venture with OCBC and Fairprice to launch the Plus! suite of Plus! banking products – credit and debit payment cards, CASA and general insurance

2008

 
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Rebranded Uplus Card as NTUC Plus! Card

2007

 
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Collaborate with OCBC and Fairprice to introduce credit and debit payment cards for union members and Fairprice customers

Ranked Top 5 In Hitwise Shopping and Classifieds

2006

 
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Formation of LinkLabs, a programme-operator services subsidiary

Ranked No. 01 In Hitwise Shopping and Classifieds Rewards and Directories Category (website)

2005

 
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Launch of LinkPoints rewards website

2004

 
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NTUC Link introduced magnetic striped cards across the card suite

2003

 
superbrands

Awarded Superbrands 2002/2003

1999

 
link-points-taglinentuc-link

Upon formation, NTUC Link launched the LinkPoints-based smart chip card for union membership (Gold), FairPrice shareholder and selected Income policyholders (Silver)

1998

 
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NTUC Link was formedas a joint venture between NTUC, ST Computer Systems & Services (STCS) and the National Computer Board (NCB)