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Our Story

Ntuc link corporate profile

Incorporated in 1998, NTUC Link Private Limited aims to improve lives by stretching the dollar on everyday expenses through Plus!, one of Singapore’s largest and most successful multi-partners loyalty programme. The Plus! Rewards Programme has more than 2.1 million members and over 1,200 participating partner outlets featuring instant redemption, online rewards and innovative redemption promotions. Members can also enjoy rewards when using the Plus! VISA payment card at millions of VISA locations worldwide.

The Plus! Rewards Programme reaffirms NTUC Link’s mission to bring more relevant privileges and benefits to Plus! Members, customers of NTUC social enterprises and the general population of Singapore.


Earning LinkPoints - LinkPoints award varies with each Plus! Partner. Detailed awarding information is found at each individual partner's page.

Redemption of LinkPoints - Members can redeem $1 with every 150 LinkPoints.

Not a plus! member yet? Sign up now to enjoy the exclusive privileges


The Plus! Rewards Programme has been a significant business enabler to our merchants and business partners. Plus! Partners can tap on our membership base and leverage on the extensive channels to communicate your promotions. This programme is open to all merchants.

Interested to be part of our family? JOIN US AS A Plus! PARTNER