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Our Story

 

2018

Awarded Silver Winner for Best Use of Consumer Insights/Data Analytics at Loyalty & Engagement Awards 2018

Plus! app is launched

Plus! Engage is launched

2017

Awarded Bronze Winner for Best Partnership in a Loyalty Programme at Loyalty & Engagement Awards 2017

Awarded Preferred Loyalty Programme Unity Popular Choice Awards 2017

2016

Awarded Silver Winner for Best Partnership in a Loyalty Programme at Loyalty & Engagement Awards 2016

Awarded Preferred Loyalty Programme Unity Popular Choice 

Awards 2016

2015

Started an ecommerce transactional portal on the Plus! platform

Awarded Gold Winner for Best Card Based Loyalty Programme at Loyalty & Engagement Awards 2015

Awarded Gold Winner for Best Partnership in a Loyalty Programme at Loyalty & Engagement Awards 2015

Awarded Silver Winner for Best Use of Rewards and Incentives at Loyalty & Engagement Awards 2015

Awarded Silver Winner for Most Innovative Loyalty Programme at Loyalty & Engagement Awards 2015

2014

Restructured NTUC Media to Majority Media as a subsidiary of Link

Awarded Sliver Winner for Best Card Based Loyalty Programme, at Loyalty & Engagement Awards 2014

Awarded Sliver Winner for Best Partnership in a Loyalty Programme at Loyalty & Engagement Awards 2014

Awarded Silver Winner for Loyalty Programme of the Year at Loyalty & Engagement Awards 2014

2013

Awarded Gold Winner for Loyalty Programme of the year at Loyalty & Engagement Awards 2013

Awarded Loyalty Programme Excellence Award at Loyalty World Asia Awards 2013

Awarded Strategy Excellence in Third Party Partnerships at the annual Banking & Payments Asia (BPA) Trailblazer Awards our partnership with NTUC FairPrice and OCBC Bank (March 2013)

2012

Voted Top 3 Credit/Debit Cards in AsiaOne Peoples Choice Awards 2012 - NTUC Plus! Visa Credit Card

Launch of LinkPoints - Better than Cash Rewards programme

2011

Invested in a group discount ecommerce portal – Plus! BigDeal

Awarded the ISO 27001:2005 - Certification for Information Security Management Systems (ISMS)

Voted Top 3 Credit/Debit Cards in AsiaOne People's Choice Awards 2011 - NTUC Plus! Visa Credit Card

2010

Introduction of the rebranded Plus! programme to replace all Max card and all other card types – the Plus! card

Welcomed our 1,000,000 member

Voted Top 3 Credit/Debit Cards in AsiaOne Peoples Choice Awards 2010 - NTUC Plus! Visa Credit Card

Joint venture with OCBC and Fairprice to launch the Plus! suite of Plus! banking products – credit and debit payment cards, CASA and general insurance

2008

Rebranded Uplus Card as NTUC Plus! Card

2007

Collaborate with OCBC and Fairprice to introduce credit and debit payment cards for union members and Fairprice customers

Ranked Top 5 In Hitwise Shopping and Classifieds

2006

Formation of LinkLabs, a programme-operator services subsidiary

Ranked No. 01 In Hitwise Shopping and Classifieds Rewards and Directories Category (website)

2005

Launch of LinkPoints rewards website

2004

NTUC Link introduced magnetic striped cards across the card suite

2003

Awarded Superbrands 2002/2003

1999

Upon formation, NTUC Link launched the LinkPoints-based smart chip card for union membership (Gold), FairPrice shareholder and selected Income policyholders (Silver)

1998

NTUC Link was formed as a joint venture between NTUC, ST Computer Systems & Services (STCS) and the National Computer Board (NCB)